Dec 16, 2022 • 1HR 0M

Episode 16: John Meakin! 🧪 How to Win at Experimentation as a Product Manager

Learn the best stuff on how to win at experimentation from one of the best in the game.

 
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🍻 Join us for happy hour in your sweatpants! In this episode, an interview with John Meakin, Data Scientist for the Facebook Experimentation Platform, formerly Head of Experimentation at Vrbo! He has over 10 years of experience with experimentation at companies that are some of the best in tech. We discuss his advice on how to win at experimentation as a product manager.

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👨‍🔬 John’s Bio

John Meakin is Staff Data Scientist at Meta. John has worked with top tech companies Expedia and Meta specifically on the art of A/B testing. 

He began his career as a researcher at the American Institutes for Research, managing experiment design on research projects there. From AIR, he joined Vrbo, part of Expedia Group, as a statistician focused on experimentation, which is where we met and embarked on many experimentation adventures! John eventually became Head of Experimentation at Vrbo prior to joining Meta in San Francisco. At Meta, John continues to be focused on all things experimentation in his role on Meta’s experimentation platform.


✍🏾 Show Notes

00:00 Intro

01:30 Welcome John!

01:46 John's Bio

04:10 What's That Drink?!

05:14 Hard Truths about A/B Testing

09:39 What to Watch Out For When Experimenting

17:34 Exposure, SRM Level-Setting, How to Do It

24:15 Choosing an Evaluation Metric

26:14 Binarized vs. Non-Binarized Metrics

29:25 How Product Managers Prepare for A/B Testing

34:07 Being a Skeptic 38:24 Issues with A/B Testing Evaluation

46:35 Process for Product Managers When Engaging in A/B Testing

51:29 Clarity on Experimentation Policy Required

53:50 Parting Thoughts

58:44 Outro


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