Join us for happy hour in your sweatpants! In this episode, we break down qualitative research, quantitative research and the relationship between the two. A trippy topic, and Era and Ajay are here to provide their non-filtered perspective.
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✍🏾 Show Notes
2:55 Our Drinks
4:13 Cool Product Things - Tonal PRs
12:18 What is quantitative data
13:00 Real life quantitative examples and how to interpret them
19:00 Tools to interpret quantitative data without a Data Scientist or Analyst
21:29 What is qualitative data
22:49 Real life examples of qualitative data
25:05 Best hybrid data gathering tools we’ve used - FullStory
28:15 Why you need to know cohort to apply insights - Bombas example
32:14 How blind spots of quant data can be addressed by qual
38:38 What could have saved us pain if we knew this earlier
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